Putting your best image forward is so important for professionals and business owners.
When you are a business owner, entrepreneur, or professional, people associate your face with your brand and business. That’s why it so important that you have a high-quality, professional headshot to use on professional sites, social media and marketing materials. Using your phone to take a photo just isn’t good enough.
Here are some key reasons for using a professional photographer to take a headshot for your business.
More Personal
Incorporating a professional portrait on your “about us” page can give your business a personal touch. Most people want to see a photo of the person with whom they’re doing business. Including a portrait on your business makes it more personal. You look more human and ultimately more appealing.
Makes Your Online Presence Looks More Professional and People Remember You
When your website has more consistent, well lit and composed images, it looks more professional. Consider also using the same headshot for all of your social media pages. This gives your clients the message that you’re a professional. Your face is associated with your brand or business and the more that image of your face is seen across multiple platforms, the more it is recognized and memorable. Your headshot is a significant part of your marketing collateral.
Useful for Business Cards
A business card that has a professional image on it is much more attention getting than just one with a logo and text. Use your professional headshot on business cards to give your business a face, just as you do online.
Scroll down for more samples of our professional headshot work and more tips!
TIPS
- Don't use an old photo of yourself when you were younger, get a new headshot that shows what you look like now. You don’t want to mislead your customers or look outdated.
- Be sure to update your headshots if your appearance changes. For example, if you’ve lost a lot of weight or have had cosmetic dental work done to improve your look, have a professional photographer create a new shot.
- Update your headshot about every two years to stay fresh.
- Before your headshot session, let your photographer know if you have a preference for background color. White or grey backdrops are popular because of their clean appearance, however the options are unlimited. Don't be afraid to be bold. Show personality.
- Rather than wearing a plain black or white top or jacket, opt for a little color. Pick two options.
- Be sure to get high-resolution photos that can be used both in print and online. A lot of photographers will only give you a sized down file for social media and expect you to pay more for the full resolution to use for printing.
For the highest quality in headshots, call Michele Coleman Photography at 843-902-7427. As a Myrtle Beach South Carolina photographer, I also provide corporate event photography, architectural photography services to builders and real estate marketing shots to realtors. Please contact us and find out more about our wide range of photography services.
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