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My Approach to Short-Term Rental Photography for Oceanfront Resort Condos in Myrtle Beach SC

Feb 16, 2026 | By: Michele Coleman Photography

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Oceanfront resort condos are a completely different category of short-term rental photography. They’re not just places to stay — they’re experiences. When I photograph resort properties, my goal isn’t simply to document a space. It’s to create imagery that helps travelers emotionally step into their vacation before they ever book.

Here’s how I approach photographing oceanfront condos to maximize bookings and elevate listing performance.

1. I Start With the Booking Psychology

Vacation renters don’t just compare square footage — they compare feeling.

For oceanfront condos, guests are typically asking:

  • Can I see the ocean from the living room?

  • Is there enough space for everyone?

  • Does this feel clean, updated, and worth the price?

  • What makes this better than the unit next door?

Before I ever get out my camera, I walk the space and identify the emotional selling points:

  • Direct ocean views

  • Balcony perspective

  • Updated finishes

  • Unique design elements

  • Resort amenities access

Every angle I choose is intentional and booking-driven.

2. I Prioritize the View (Because That’s What They’re Buying)

In an oceanfront resort condo, the view is the hero.

I make sure:

  • The horizon is straight.

  • The ocean is exposed properly (not blown out white).

  • Interior and exterior light are balanced.

  • The balcony view is shown both from inside and outside.

If a guest can’t clearly see the ocean in the photos, you’re leaving bookings on the table.

3. I Photograph the Space to Feel Spacious (Without Misleading)

Resort condos often have compact layouts. The goal is to make the space feel open while remaining accurate.

My technical approach includes:

  • Professional wide-angle lenses 

  • Level vertical lines (no leaning walls)

  • Strategic composition to show flow between rooms

  • capturing the whole vibe of a room

The result? Images that feel inviting and realistic — not stretched or deceptive.

4. I Capture Flow, Not Just Rooms

Instead of photographing isolated rooms, I show how the spaces connect.

Guests want to understand:

  • How close the kitchen is to the living area

  • Whether the dining table seats everyone

  • How the bedrooms are positioned

  • If the bathrooms feel clean and bright

Flow builds trust — and trust increases conversions.

5. Clean, Bright, and Hospitality-Focused Editing

Editing for short-term rentals is different from real estate editing.

I focus on:

  • True-to-life color balance

  • Bright but natural exposure

  • Crisp detail (especially in kitchens and bathrooms)

  • Removing distractions while preserving authenticity

Hospitality photography should feel fresh, clean, and welcoming — not overly dramatic.

6. I Include Strategic Detail Shots

Detail shots elevate a listing.

I photograph:

  • Coffee stations

  • Fresh linens

  • provided dinnerware, silverware, etc.
  • Updated fixtures

  • Coastal décor touches

  • Balcony seating setups

These details help your listing stand out in scroll-heavy platforms like Airbnb and VRBO.

7. I Keep Platform Performance in Mind

Every image is delivered optimized for:

  • Airbnb

  • VRBO

  • Direct booking websites

  • Social media marketing

Photo order, orientation, and storytelling matter. The first 5 images are critical — they determine whether someone clicks or scrolls past.

Why Professional Photography Matters for Oceanfront Rentals

In competitive beach markets, professional imagery is not optional — it’s leverage.

Strong photography:

  • Increases perceived value

  • Supports higher nightly rates

  • Improves click-through rates

  • Builds guest trust

  • Reduces “surprise” complaints

When you’re competing with dozens of nearly identical condos in the same building, photos are often the deciding factor.


Final Thoughts

Oceanfront resort condos deserve a photography approach that highlights both the space and the experience. My goal is always to create images that convert — not just look pretty.

If you own or manage an oceanfront condo and want imagery that works as hard as you do, let’s talk.

View Portfolio, Pricing and Info about Booking a Short Term Rental Shoot with us!
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