Michele Coleman Photography can help make your Myrtle Beach South Carolina vacation rental property shine. A high-quality photo shoot is your property’s most valuable marketing asset. Vacation rental travelers are extremely visual, with most people making their decision based on the photos they see in the online listing. The brutal truth is that you don’t have the only beautiful property in your market. And exceptional photography is your best option for differentiating your property, and one of the least expensive options for building more value than your competitors. In the current vacation rental industry, snapshot and low quality real estate photographs aren’t good enough anymore. A great quality shoot will drastically help booking conversion rates and create a boost in revenue potential.