Personal branding photography is a type of photography that focuses on capturing images that represent a person's brand, personality, and professional identity. These photos are commonly used by entrepreneurs, business professionals, influencers, and creatives to market themselves across websites, social media, and other promotional materials.

Unlike traditional headshots, personal branding photography goes beyond a simple portrait. It includes a variety of images that showcase a person's work environment, lifestyle, and personality. This can include:

• Headshots: Professional yet approachable portraits.
• Lifestyle shots: Candid or posed images in natural settings.
• Work environment photos: Capturing someone in their element, such as a photographer in action or a coach working with clients.
• Detail shots: Items that represent their brand, like a laptop, coffee cup, or tools of their trade.
• Storytelling images: Photos that convey the essence of their brand story and values.

Since personal branding photography helps professionals stand out, it’s especially useful for those in service-based industries, such as realtors, coaches, consultants, and creatives.